Chris Green, Xapien CEO

You might have noticed some changes to our website today. We’re proud to be unveiling a refreshed brand, and it feels fitting to do so on the same day we’re hosting the inaugural XapienCon, where we’re bringing leaders from across industries together to shape the future of due diligence. Both moments are really about the same things: sparking new ideas, building stronger connections, and moving our industry forward.

We know you care about impact, not decoration. That’s why this rebrand was never just about the visuals, but about ensuring our branding reflects the same principles that guide our platform. We’ve shaped this project around what’s most important — the platform itself and the value it delivers. For us, it’s a refresh that reaffirms who we are: a company committed to dynamic innovation, transparency, and due diligence without compromise.

Reaffirming our commitment

This isn’t just a new look. It’s a recommitment to solving the problems our customers face every day: time wasted on manual research, noise that obscures genuine risk, and the constant pressure to do more with fewer resources. If we’re going to be uncompromising, our platform has to be:

  • Intuitive: easy for anyone to use without training.
  • Engaging: straightforward to interact with, to allow our customers to get what they need quickly.
  • Actionable: delivering outputs that lead directly into decision-making and workflows.

Why brand had to follow product

Too many brands in our industry hide behind jargon or overpromise what their tools can do. We wanted our brand to reflect the same principles as our platform: clarity, transparency, and usability. What you see from us externally should match what you experience with us internally.

Extending the principles everywhere

That’s why we built consistency into every touchpoint: our website, our case studies, our events, and even everyday interactions with our team. If we claim to simplify complexity, every part of our brand experience has to feel that way too.

A brand that reflects the reality of due diligence

Our work is about spotting red flags before they become risks, and moving quickly when the path is clear. Our brand now reflects that reality: clear, direct, and built to give people confidence to act.

Living it day to day

Rebrands are easy to announce but harder to live. For us, success isn’t a launch moment, it’s every time a customer sees consistency between what we say and what we deliver. That’s how trust is built, and that’s what we mean when we talk about an uncompromising brand.