How to use research as an enabler across the donor lifecycle

In this webinar, we look at how the British Red Cross (BRC) prospect development team delivers tailored, high-quality research to unlock value for the transformational giving team, partnerships team, and a diverse group of fundraisers focused on securing high-value gifts from individuals, trusts, foundations, corporate partners, and institutional funding bodies. This research is essential for engaging and nurturing donor relationships, understanding the philanthropic landscape, and making data-driven decisions that enhance fundraising strategies. Most importantly, it supports relationship management by identifying optimal moments to increase donor support. Additionally, it aids in framing proposals and determining which British Red Cross team members are best suited to engage with specific donors. This approach ensures a more informed and personalised strategy for building long-term relationships with BRC donors.