Prospect development: preparing for a world with AI

This webinar explores the evolution of prospect research and the transition from traditional methods to modern technology. Initially, researchers relied on manual data entry. But advancements in technology, particularly search engines and AI, have transformed the efficiency and accessibility of information. Despite these changes, the core mission of prospect research—maximising fundraising potential for nonprofits—remains unchanged. AI has simply enabled researchers to provide timely insights to fundraisers. They’re evolving from just information gatherers to strategic partners, collaborating with fundraisers to develop effective engagement strategies.