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Universities rely on foundation grants and charitable gifts to sustain their work. How robust is your prospect pipeline?
Institutions need ongoing funding to survive, which starts and ends with the ability to connect with potential donors.
From assessing current donor capacity to uncovering new major gift and corporate opportunities, prospect research is the cornerstone of fundraising. But identifying and engaging donors can be a painstaking task that's often performed manually using search engines and databases.
Reactive research often leaves little room for proactive efforts. How much time are you losing?
For your university's work to carry on across generations, a more proactive pipeline-building approach is needed. But when you're overwhelmed with research requests from fundraisers, you're limiting your own prospect research projects and putting fundraising goals at risk.
“Xapien is the first step in our prospect profile writing process.”
Oliver Taylor, Development Research Manager at The University of Manchester
Using Xapien as a first step in the prospecting cycle enables your fundraising team to enter every conversation with an informed understanding of your prospect’s background and propensity to give. Xapien uncovers key insights on individuals from their donor history to their institutional, professional, and personal backgrounds.
“Xapien is distinct—you can't easily replicate its capabilities.”
The University of Manchester's research team endeavours to dedicate as much time to proactive research—finding new prospects and exploring emerging leads—as they do to reactive research, which involves investigating existing individuals in the pipeline.
However, with over 20 fundraisers to support, achieving this balance is a challenge – more time is spent responding to reactive fundraiser requests than carrying out new-name identification, which limits the organisation’s ability to expand into new areas.
With Xapien, the information that would sometimes take the research team up to half a day to uncover through desk research can now be found in just 10 minutes. This timesaving enables research profiles to be written and delivered in half the time, freeing up researchers to engage in proactive research.