Prospect research in 2025: Harnessing AI to enhance fundraising efficiency
The landscape of prospect research is evolving rapidly. From rising costs to shifts in donor expectations, non-profits must adapt their strategies to secure funding while staying true to their mission. Join Theresa Clark, Assistant Director of Prospect Management at Florida State University, and Kelley McGeehan, a non-profit strategy consultant, for a deep dive into the challenges and opportunities in prospect research. Discover how AI is revolutionizing donor identification, due diligence, and relationship-building, empowering organizations to work smarter, not harder.
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Webinar summary
This session explores how prospect research is evolving, honing in on key shifts such as the move away from unsolicited gifts, the impact of inflation, and changing political and legislative factors. Learn how AI and tools like Xapien are transforming research workflows, saving time, and improving efficiency. Rosa will guide you through a live demo of Xapien, showcasing how it helps assess prospects like political figures and high-profile alumni. The session will also cover best practices for maximizing ROI with Xapien, followed by a Q&A and closing remarks to wrap things up.