Webinar replay: How to use research as an enabler across the donor lifecycle
In the final instalment of our webinar series, we’re joined by Samantha Harford (Philanthropy Manager – Transformational Giving) and Abi Abcock (Senior Prospect Development Officer) from the British Red Cross.
They’ll discuss the value that integrating research across the entire donor lifecycle has delivered for their fundraising and supporter engagement teams.
Plus, how it’s unlocked major opportunities across the business, highlighting the fundamental role that research plays at every step in a donor lifecycle.
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